Fashion photography has elements of product, portrait, fine art and editorial photography. The purpose of the photographs is usually to sell clothing or accessories such as shoes, purses or jewelry. However, the model captures the attention first. The desired reaction by the viewer is “Oh, she looks hot! I wish I looked like that. Maybe if I buy that dress, maybe I will look that sexy, too.”
Creating clothing catalogs is an opportunity for a fashion photographer to introduce a various styles in lighting, backgrounds, and settings and looks in a short period of time. A large clothing catalog production can include a crew that includes location scouts, clothing stylists, hair stylists, makeup artists, designers, photographer’s assistants, lighting technicians and digital retouchers. The models are constantly changing outfits, getting their makeup redone, practicing poses and preparing for their next appearance before the camera.
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