Carmakers Favoring Women in Suits over Bikini

Models in scanty clothing were once major part of car shows all over the world but as a number of women buying cars increased, car manufacturers are slowly changing their selling approach.

While some sportscar manufacturers are still using sexy models to promote their cars, many carmakers are slowly portraying a more responsible, inclusive image that goes well with favoring low CO2 emissions over speed and power.

On Thursday as the Paris Auto Show opened to the media, Lamborghini showcased their three powerful sportscars with three women on strapless silver dresses with slits, over models in bikini as celebrated in the past.