INVISTA showcases LYCRA beauty fabric at Paris Mode City

INVISTA, owner of the LYCRA fibre brand and one of the world’s largest integrated producers of fibres and polymers, unveils a new platform for the changing needs of shapewear at Mode City Paris 2010.

INVISTA showcases LYCRA beauty fabric, a new concept focused on helping the industry address the needs of the rapidly evolving shapewear market. Fundamental global consumer research and studies of shaping garments and fabrics have revealed unique opportunities for growth and increased consumer satisfaction.

INVISTA found that nearly all women (93% Source: Strategic Insights. Global Consumer Shapewear Study 2009. 1,133 female participants from US, Brazil, France, Italy, Germany and UK) show interest in garments with shaping attributes, many of whom are new to shapewear and are looking for new functionalities.

Dedicated to leading intimate apparel with cutting-edge innovations that respond to consumer needs, INVISTA has introduced “The Science of Shaping” platform to help the industry develop fabrics and garments that bring a new level of performance and comfort to these shapewear consumers.

Read More about INVISTA showcases LYCRA beauty fabric at Paris Mode City @ Fibre2fashion

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Megan Fox's Ad Campaign for Emporio Armani Underwear

Giorgio Armani is pleased to unveil the first images of actress Megan Fox appearing in the official worldwide advertising campaigns for Emporio Armani Women's Underwear and Armani Jeans, for Spring Summer 2010. Megan Fox appearing for the second season as the official worldwide testimonial for Emporio Armani Underwear and Armani Jeans, coinciding with Autumn/Winter 2010-2011 advertising campaign.

The first advertising campaigns featuring Megan Fox, for both Emporio Armani Underwear and Armani Jeans, were shot on location in Los Angeles by renowned fashion photographers Mert Alas and Marcus Piggott, and will roll out starting from February around the world in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Giorgio Armani said, '' Megan is young and sexy and has a lot of spirit. Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections".

The Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today with over 5,000 direct employees and 13 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewellery, home furnishings, fragrances and cosmetics under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior, Armani Teen, Armani Baby and Armani Casa.

Giorgio Armani Visit Megan Fox Ad Campaign Emporio Armani Underwear at Fibre2fashion

Image Courtesy: Emporioarmani, Web & Fibre2fashion

Sophie Reade strips to her underwear in the street