High fashion swimwear meets luxury shade

Shade specialty company, TUUCI, will take center stage with swim fashion sophisticates from Aqua Di Lara and QISS QISS at this weekend’s Mercedes-Benz Fashion Week Swimwear event in Miami, Fla.

Two 11-foot Ocean Master Razor parasols by TUUCI will shade the end of the brightly lit runway, highlighting the glamour of the 2011 swimwear collection adorned by Aqua Di Lara and QISS QISS models. The parasols’ canopies will be constructed with TUUCI Tuff-Skins Sharkskin Silver fabric and will create a peak over the catwalk.

“Our shade structures are the perfect accent to an outdoor fashion event, especially one that involves swimwear,” said Dougan Clarke, founder and CEO of TUUCI. “Reyhan Sofraci’s Aqua Di Lara and QISS QISS lines are made with an edgy style that matches the architectural design of our parasols and engages the eye at first glance.”

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fredericks of hollywood swimwear sexy collection

Frederick's of Hollywood is excited to announce the debut of a sexy new collection of swimwear, 'Hollywood Sizzle Pool. Party. Swim.' launching at stores in summer 2011. The world-renowned lingerie purveyor will show the entire line for the first time to press and buyers during Miami SwimShow July 17th-20th at the Miami Beach Convention Center.


In true Hollywood style, Frederick's is rolling out the red carpet to celebrate the hottest new swimwear in the industry with an official launch party on July 17th at Mynt Lounge, Miami's most exclusive celebrity hotspot. Guests can view the collection on Moulin Rouge inspired dancers while listening to performances by DJ Julian Ingrosso and DJ Keidy.

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Bikini and Swimwear Fashion Show

A model displays a creation of Becca swim wear at the 'Swim Shows Miami' on Miami Beach, Florida.

A model poses in Red Carter designs during 'Swim Shows Miami' on Miami Beach, Florida.

Courtesy : REUTERS Photo

Courtesy : REUTERS Photo

A model wears a Gideon Oberson design at 'Swim Shows Miami' at the Raleigh Hotel on Miami Beach, Florida

Courtesy : REUTERS Photo

A model poses on the runway wearing Red Carter swimwear during 'Swim Shows Miami' on Miami Beach, Florida.