




Iconix Brand Group announced that Emmy Award-nominated actress Christina Hendricks will appear in its London Fog brand's fall marketing campaign.
Hendricks stars in AMC's award winning series, Mad Men, and was recently named "Best-Looking Woman In America" by Esquire magazine. The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.
Christina Hendricks stated, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."
Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.
Blake Lively vs. Nicole Scherzinger vs. Jennifer Hudson
This little black dress is thrice as nice on three different figures, but we gotta give it to Blake Lively for adding a little pop of color in her shoes and keeping the rest of her accessories simple. Although Jennifer Hudson, kudos for looking beyond hot these days.
Short hemlines took over the 2010 Teen Choice Awards at the Gibson Amphitheatre in Los Angeles last night. Are you guys digging the fashion look?